November 2010
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Watch“The First Rule Collective took to the streets of San Francisco on Halloween 2010 for their 6th annual Hell on Wheels street ride. With two other local jams being scheduled on the same day, Halloween parties the night before, the possibility of rain, and Game 4 of the 2010 World Series, Hell on Wheels 6 had a lower attendance than the norm. Still those who attended pedaled on, starting at...
August 2010
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June 2010
2 posts
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The First Rule Collective is the group responsible for many of the awesome street jams you may have seen going down throughout the US the past several years. You may recognize them for some of there most notable events like, Hell on Wheels, Scrape the Town, Ride SFO Bike Expo, and the S&M/Fit customer appreciation jams. This past weekend a midst our Stomping Ground coverage, was the annual...
WatchSTF BMX!
May 2010
4 posts
WatchThis is the third installment of the web video series from BMX clothing brand Franchise, featuring team riders Kyle Emery-Peck, Bob Randel, Sean Ryan, John Ivers, and Jake Honesto. Filmed in the San Francisco Bay Area, with the exception of a couple clips of Sean and Jake from their trip to Costa Rica, and edited by Sean Ryan.
Watchfootage from D Blocks camera so you know it’s going to be good!
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April 2010
5 posts
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Watchlove it
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WatchI’ve been transferring videos from my personal account onto the new First Rule Vimeo page. Make sure to check it out!
March 2010
7 posts
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WatchThis is dope!
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Watch69 crew from Khon Kaen invades Bangkok. Looks like a good time. I can’t wait to be back there.
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WatchEveryone at First Rule has been doing there own thing lately. I am finishing up school and doing as much freelance work as possible to build my Reel. This is one of my latest projects I worked on for the Hive. The Hive is based out of Petaluma and make high end mountain and track bike components. I am currently working on some logo animations for DK bicycles that will be used in all of their viral...
February 2010
32 posts
WatchJackson Allen filmed and edited this video of Dusty. Dusty has been shredding for days. Dusty used to ride mountain bikes and was the only kid to make that shit look good. I met him when I was living in Santa Cruz and he was a fucking grom. Now Dusty is like 6ft tall and handles shit on a BMX bike.
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WatchThis video was made my Joe Rich and Reuben on a trip they did from Spain to Prauge. I love this video because it really captures the feeling they had on their trip. To me this is what BMX is really about.
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WatchThis is too good to not post. United has been a huge supporter of First Rule. Check out the video.
WatchAndy Maguire loves BMX and so do we
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WatchBob’s video is going to be the shit
WatchI’ll probably get a lot of hate for this post but fuck it. I just finished this project with Origin 8 bicycles. Check it out. I will be working on a project with DK pretty soon so look out for that.
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WatchMy good friend Tee holding it down in Estonia. I am not sure how he did in Finals but he qualified in 14th place just over Sergio Layos! Kevin Kiraly placed in 9th. Holding it down.
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WatchThis is my favorite video of Ivers yet. Hot damn there are some good moves in here.
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WatchKurt and I spend awhile filming this video. It was supposed to be on on VIMBY but I don’t work for them anymore. I spent a day working on the titles. I used Cinema 4D and After Effects to get that done. I hope you enjoy.