“The First Rule Collective took to the streets of San Francisco on Halloween 2010 for their 6th annual Hell on Wheels street ride. With two other local jams being scheduled on the same day, Halloween parties the night before, the possibility of rain, and Game 4 of the 2010 World Series, Hell on Wheels 6 had a lower attendance than the norm. Still those who attended pedaled on, starting at Mission Dolores Park and ending at the soon-to-be-demolished Hubba Hideout. Costumes were worn, tires were roached, skids were executed, security was annoyed, moves were made, and bangers were attempted. Including a ridiculous smith-to-nose-bonk, to-drop gap attempt by Gabe Ambris, which unfortunately, didn’t work out due to a slick ledge, wet bushes, and the muddy ground. Most importantly, though, the attendees of Hell on Wheels 6 had a great time and made the most of the event. Here’s footage from all that went down. Video by Chris McMahon.”

-ESPN

The First Rule Collective is the group responsible for many of the awesome street jams you may have seen going down throughout the US the past several years. You may recognize them for some of there most notable events like, Hell on Wheels, Scrape the Town, Ride SFO Bike Expo, and the S&M/Fit customer appreciation jams. This past weekend a midst our Stomping Ground coverage, was the annual S&M/Fit customer appreciation street jam and it was a huge success. Chris McMahon was on hand to cover it and came back with some great clips. Here’s what he had to say about it too.

“Last Sunday, the First Rule Collective brought this year’s S&M/Fit Customer Appreciation Party to the streets of Oakland, Ca. A couple hundred riders from around the state showed up, riding around West Oakland for a few hours before settling down for dinner and beverages, a flatland demo, and premieres of S&M’s, “Blind in Texas” and Fit’s, “Trippin’” videos at the Oakland Metro Opera House. Chris Savoy, David Seaborne, Andrew Lang, Kurt Russell, and C.J. Arnoldcame through with some of the biggest moves of the day, including a crankflip and whip over a long loading dock-to-driveway gap by Chris and C.J, respectively.

A big thanks goes out to Chris Moeller and Adam Zapata at S&M and Fit, everyone at the First Rule Collective, and the Oakland Metro Opera House for making this happen. Also, props to the Oakland Police Department for being chill with it and not shutting the event down.” -Chris McMahon

STF BMX!

This is the third installment of the web video series from BMX clothing brand Franchise, featuring team riders Kyle Emery-Peck, Bob Randel, Sean Ryan, John Ivers, and Jake Honesto. Filmed in the San Francisco Bay Area, with the exception of a couple clips of Sean and Jake from their trip to Costa Rica, and edited by Sean Ryan.

footage from D Blocks camera so you know it’s going to be good!

This video sheds a little light on the kid behind the Scraper Bike movement here in Oakland, California. The short is filmed really well and is worth the watch for sure